What is SEO?
SEO is basically stands for “Search
Engine Optimization”. This is the process of getting traffic from
the “free”,”paid”,”organic” listings on search engines.
The major search engines such as: Google, Yahoo, Bing may target
different kinds of searches including local listing search, video
search, image search. All these search results which are shown and
ranked based on what the search engine considers most related to
user.
SEO Services:
SEO services are used to improving the
visibility and traffic to your website on such search engine. It is a
way of designing and managing a website that makes it more easily
findable through popular search engines. The SEO services are which
are offered by us:
- SEO (On-page seo & Off - page seo)
- SMM
- PPC
But Mainly SEO is divided into two main
areas – On-page SEO & Off –Page SEO which covers all the
activities.
On Page
Optimization:
On Page
optimization is the first Step of the Search Engine Optimization. It
refers to the factors that have a consequence on your website or Web
page listing in organic search results. These factors are very
essential in enabling a website to get high ranking position:
- Titles and URL’s
- Meta Description
- Page Headings
- Meta keywords
- Alt Tags
- Page Content
- Sitemaps
Off Page Optimization:
OFF-Page
Optimization is the next step which refers to collection
of optimization techniques, strategies and implementations that help
webpage to attain top ranking on search engine.
It
helps to
generate link to increase link popularity. We offer all
off page SEO services such as:
- Web 2.0 Marketing
- Article submissions
- Directory Submission
- Social Book marking
- Blog Commenting
- Blog Posting
- Forum Posting
- Press Release
- Document Sharing
- Ad posting
- Video submissions
- PPC etc.
Note: Always keep in mind that
you have to be very careful while implementing all these techniques.
You should not spam or overdo it. Whatever you do, just plan and
execute. Otherwise, you can get unpleasant effects.
Social Media Marketing:
Social media is the best and simple
platform which is easily accessible to anyone with internet access.
And Social Media Marketing is the process of obtaining and increasing
the website traffic and attention to the social media sites. There
are following Social media marketing sites through which you can
share or advertise your business throughout social networks.
Social Media Marketing Sites:
- Facebook
- Twitter
- LinkedIn
- YouTube
- Google Plus+
- Pinterest
PPC :
PPC is a Pay per Click or Cost per
Click and refers to Internet advertising which is used to get direct
traffic to websites, where advertisers have to pay the website owner
when the ad is clicked. Content websites usually charge a fixed price
per click rather than use a bidding system. PPC "Put on View"
advertisements, also known as "banner" ads, are shown on
web sites or search engine results with correlated content that have
fixed to show ads.
The three largest PPC Providers or
network operators are - Google AdWords, Yahoo! Search Marketing and
Microsoft adCentre, and all these operate under a bid- based
approach.
